Economic Impact Report

Werkheiser Jewelers Ltd. Recognized in Google’s 2015 Economic Impact Report

Press Release: May 28th, 2016

Bethlehem, PA-based business uses web tools to build company

Werkheiser Jewelers Ltd. is pleased to be recognized in this year’s Google Economic Impact
Report. Google’s tools helped provide $165 billion of economic activity for 1.4 million
businesses, website publishers, and non-profits nationwide in 2015.

“Having an online sales channel has been extremely helpful to us.” –
Alyssa Rizzo-Berg, Media Marketing Manager

“By connecting customers with businesses at the moment they’re searching for a good
or service, our search and advertising programs help millions of businesses find
customers, aid publishers in earning money from their online content, and support
non-profits aiming to increase donations and volunteers,” said Margo Georgiadis,
Google’s President of Americas Sales. “We’re proud to have a positive impact on so
many businesses and we’re inspired by the incredible work they do across the country.”

To learn more about Werkheiser Jewelers Ltd. and Google’s Economic Impact Report, please

Bygone Jewelry Fashions That Need to Make A Comeback

Dress clips

Dress clips made their debut in the 1920’s, as costume jewelry began in to rise in popularity. No longer were opulent pieces exclusive to the wealthy. Jewelry designers now had the opportunity to design pieces that were bold, innovative, and unusual. Dress clips were designed as ornamentation for a dress or fur coat, particularly to highlight a striking design feature such as a flattering neckline or lapel. They were designed as a single clip or as a matching set. Some pairs were even designed as a “duette,” where the two pieces could connect to form a brooch.

Some fun ways to wear dress clips:

  • Wear in the corners of a square neckline
  • Wear two on the same side of the a v-neckline
  • Dangle from a velvet ribbon to make a statement necklace


Above: Olivia Palermo styles her dress clips with three very different, modern-casual outfits.


Sweater guards

Sweater guards (a.k.a. Sweater Clips) are the perfect accessory to compliment your favorite cardigan sweater. A cousin of the aforementioned dress clips, sweater guards are designed as a pair of two clips attached by a decorative chain. They are both functional and fashionable. They keep your sweater placed securely on your shoulders, yet, dress up an otherwise plain sweater by adding some visual interest.

These beauties are actually experiencing a resurgence in popularity due to sellers on eBay and Etsy . You can find a wide selection of sweater guards on both sites, with some authentic vintage pieces as well as replicas.



Cameos are often regarded as the ubiquitous piece of vintage or estate jewelry. You would be hard-pressed NOT to find one in any jewelry store’s estate jewelry collection. Amazingly, these intricate shell cravings have been around for thousands of years starting with the early Greeks and Romans. Cameos were used throughout history to depict Biblical, mythological, and historical figures. In fact, the modern notion of a woman’s silhouette carved into the shell did not become popular until Queen Victoria’s time.

While cameos are the perfect reflection of older times, how do they fit into the modern style scene?

Some fun ways to wear cameos:

  • As a pendant on a chain. Some cameos are actually designed with this in mind; the inclusion of a hidden bail that flips up makes this possible.
  • Adorn your favorite hat or scarf with a cameo, like the singer Rhianna.


  • Pocket Watches

    The predecessor to the modern wristwatch, the pocket watch, was first developed in 16th century Europe by a German master locksmith named Peter Henlein. They were designed to be transitional in size between clocks and watches. For the remainder of the 16th century, style trends evolved from round pendant shaped to more unusual ones, including books, fruit, animals, and even skulls! For the 17th century, gents’ pocket watches shifted to being carried in a pocket rather than being worn as a pendant. Ladies’ watches remained styled as a pendant well into the 20th century.

    The 20th century saw the rise of the modern wrist watch as we know it today. Wearing a pocket watch was no longer en vogue for neither women nor men. Despite a slight resurgence during the 1970s and in recent years (due to the popularity of the Steampunk movement), they have never really made a lasting comeback.

    How does an old-fashioned time telling device find its way among modern marvels like smartphones and smartwatches? A monogrammed pocket watch would make for a very romantic gift from a bride to her groom. The possibilities are endless.

    Some fun ways to a pocketwatch:

    • Wear an engraved pocket watch as a stylish pendant
    • Embellish a skirt by wearing the watch from belt loops


    Did you know?

    Early pocket watches were designed with only the hour hand. The minute hand did not appear later until the 17th century.


  • Seed Pearls

    Pearls have stood the test of time, much like diamonds, as classic and always fashionable gemstones. All women, both young and old, can easily incorporate pearls into their jewelry wardrobe. Most people are used to seeing medium to large-sized pearls incorporated into to the design of their favorite piece. Only few may be aware that tiny pearls were once used to embellish a piece as freely as diamonds are today. These small natural stones were known as seed pearls and peaked in popularity during the Victorian Era.

    The majority of the seed pearl jewelry in the market today dates back to the late 19th century. We propose that they should make a comeback in a big way. Seed pearls add dimension to a piece in a way that diamonds just cannot. They make a great accent for unusually cut gemstones, drawing the focus to stone rather than adding tons of unnecessary sparkle.

    Seed pearl jewelry should be given the same care as other, perhaps more traditional pieces of pearl jewelry. Care should be take when cleaning pearl jewelry; exposure to harsh chemicals should be limited. When in doubt, bring your pearl jewelry to an established jeweler who will know just the right way to keep your pearls in great shape.


    5 Excellent Care Tips from the Jeweler

    From The Jeweler


    jeweler-prong retipping

    (photo courtesy of


    Think back to when you first got your engagement ring (or another ring that you wear every day). It was shiny and new; full of promises of everlasting love. And while your undying love may have lasted the test of time, you may be coming to find that the condition of your ring has not. As durable as metal can be, it does not prevent it from sustaining damage from everyday wear. Over time, a piece of jewelry may be found in need of repair – or even replacement.

    That’s right. Your favorite chain, ring, or bracelet all have a life cycle, similar to that of a car. Car parts wear down and need repair. The same goes for jewelry, particularly those parts which take the toughest beating, like prongs. Even platinum prongs can bend and break with the right amount of force.
    So, what can help prevent large amounts of damage on your precious jewels? Have your items cleaned and checked by a reputable jeweler at least twice a year. Most jewelers will provide this service free of charge and will do it while you wait. They should inspect your prongs, stones, and the overall condition of your ring. If anything looks amiss, they should let you know on the spot and offer estimates on the cost for repair. Any trustworthy jeweler should be able to return your jewelry to its original splendor.



    Diamonds are often touted as one of the hardest materials on the planet. But, it that accurate? While diamonds are extremely durable, they are not indestructible. Diamonds can chip or crack if hit the right way. In fact, splitting a diamond in two is part of the initial cutting process, as the diamond cutter transforms the rough material into a polish stone. Some diamond shapes are more prone to chipping than others. Any shape with any kind of pointed edge (think princess cut, marquise, or pear) runs the risk of chipping at the delicate edge. Stone setters are very much aware of this risk and will take great caution when repairing your ring.

    Let’s say your diamond is chipped. What do you do?

    There are two options for you. If the diamond is chipped in a notable spot, a skilled jeweler can set your stone so that the chip is covered by one of your prongs. If the chip is too large to be covered, the diamond may have to be re-cut to a smaller size. Your jeweler will advise you on the best course of action for your situation.



    Have you ever tried on a ring and got it stuck on your finger? Try a little spritz of Windex (Yes, like in My Big Fat Greek Wedding). This little known jewelers’ secret is often used to help customers remove too tight rings from their fingers. Yes, it really does work. Try it for yourself.



    Pearls are a classy and timeless addition to any woman’s jewelry wardrobe. However, did you know that pearl necklaces should be re-strung regularly? This is especially true if it is a constant in your jewelry rotation. Pearl necklaces are strung and knotted on silk cord, which is a delicate material that can stretch and wear over time. You should also refrain from hanging pearl necklaces when they are not being worn. This will speed up the stretching process of the silk.

    A good rule of thumb is to never clean your pearl jewelry using soap and water. The pearls themselves are delicate and may be harmed by the soap; the water can damage the integrity of the silk. For a quick and safe cleaning, a rub down with an untreated jewelry cleaning cloth should do the trick.



    Did you know that the harsh chemicals found in swimming pools and hot tubs cause serious damage to your precious metal jewelry? The chlorine can pit and discolor precious metals, thus weakening their integrity. Even a quick dip in the ocean can have a harmful effect on your favorite rings and necklaces. So, what do you do if you find that your jewelry has gotten damaged from chemical exposure? First, don’t panic. Depending on the extent of the damage, the piece may be able to be restored to its former condition. Only a proper assessment from a jewelry professional will let you know for sure.

    Extended Holiday Hours

    Hi Everyone! Our extended holiday hours for the month of December will be as follows:

    Thurs. 12/10: 10-7

    Fri. 12/11: 10-7

    Sat. 12/12: 10-6

    Sun. 12/13: 11-4


    Mon-Wed (12/14-16): 10-7

    Thurs.-Fri. (12/17-18): 10-8

    Sat. 12/19: 10-7

    Sun. 12/20: 11-5


    Mon.-Wed. (12/21-12/23):10-8

    Christmas Eve: 9-4

    Christmas Day: CLOSED

    Sat. 12/26: 10-4

    Sun. 12/27: CLOSED


    Thurs. 12/31: 10-2

    Fri. 1/1: CLOSED

    10 Breathtaking Engagement Rings For Every Budget

    Stuller solitaireTraditional
    This simple solitaire engagement ring is perfect for bride-to-be who doesn’t need a lot of bling to show off on that all-important ring finger. The style is what jewelers in the trade refer to as a cathedral setting, meaning the metal flourishes up and rises to meet the main stone at the base. The best part, this setting compliments any size or shape diamond and the sky’s the limit when it comes to a wedding band.

    Ring: $415 (center stone not included), 14kt white gold, Stuller



    Nothing says classic beauty like a delicate band of diamonds supporting one stunning single diamond. This ring keeps all of the attention on the diamond, without drawing too much attention away. It is the perfect ring for stacking — a thin diamond wedding band worn on the top and bottom of the ring does the trick when trying to achieve that “WOW” factor.

    Ring: $900 (center stone not included), 14kt white gold, Stuller



    Like most truly vintage pieces, the beauty of this ring is all in the details. The center stone is surrounded by small diamonds and sapphires set with tiny bands of metal. The sides of the ring are hand etched for that old-world appeal. This ring looks like a one-of-a-kind find without the estate price tag.

    Ring: $1950 (center not included), platinum, Gabriel & Co.



    ring_Coast rose
    Rose Gold
    Once forgotten as a metal of the past, rose gold has made quite the comeback in recent years. Rose gold first emerged onto the jewelry scene during the 19th century from Russia. Russian jewelers created the new shade of gold by mixing copper into their alloy mixture. What resulted was a soft and feminine version of gold that merely “blushed” against the backdrop of colorful gemstones and diamonds. This engagement ring style will no doubt leave the wearer blushing for years to come.

    Ring: $1750 (center not included), 14kt white gold, Coast Diamond



    The halo ring draws its style inspiration from the vintage rings of yesteryear. The style is often favored by celebrities and fashionistas alike – it offers the perfect mixture of couture and elegance. This ring looks great with virtually every shape center diamond and looks equally as beautiful with a colored gemstone as the focus. It is ideal for those who want a big look for less – whatever size stone that is set in the center will look up to a half size larger than if it was set alone.

    Ring: $2015 (center not included), 14kt white gold, Gabriel & Co.


    Floral Inspired
    Is there anything more romantic than receiving a bouquet of flowers from your significant other? How about a floral-styled engagement ring? This ring features diamonds intricately set on blossoming petals of 18kt white gold. The center stone appears as the bud in the center. Looking for a way to make this ring even more unusual? Consider a canary diamond center for a big impact!

    Ring: $3950 (center not included), 18kt white gold, Parade



    Princess Cut
    A relatively modern cut, the princess cut was first introduced in the 1960’s. It’s key features include a modern, clean styling while emitting similar brilliance to that of the popular round shape. Princess cut diamonds are also priced a bit less than their round counterparts, which make for an excellent choice for a couple on a budget. The options are endless when choosing a setting for this clean cut sparkler.

    Ring: $2750 (center not included), 18kt white gold, Natalie K



    Sapphires have long been considered symbols of trust and loyalty, which is what allowed them to be the choice stone for engagement rings for centuries. In fact, the most famous royal blue engagement ring in modern history belongs to Duchess Kate Middleton, previously owned by Princess Diana of Cambridge. A sapphire’s hardness falls at a 9 (out of 10) on the Mohs Hardness scale which makes it a hardy choice for everyday wear.

    Ring: $2375 (center not included), 18kt white gold, Parade



    If you are a non-traditional bride searching for an engagement ring that is not like the rest, this one is nothing like you have ever seen. With not one, but two prominent diamonds, it beautifully symbolizes the union of two people. Go really bold and substitute the diamonds for your birthstones. Make this ring as one-of-a-kind as you are.

    Ring: $5600 (center not included), 14kt white gold, Stuller



    Big Bling
    Some brides want a ring that makes a BIG impact. This statement ring by A. JAFFE certainly fits the bill. Intricately set diamonds surround an equally impressive emerald cut center stone for a glamorous look. Not fond of emerald cuts? The company will adapt the setting for any shape center stone.

    Ring: $7560 (center not included), 18kt white gold, A. Jaffe



    Birthstone of the Month: Sapphire


    Depending on their trace element content, sapphire, a variety of the mineral corundum, might be blue, yellow, green, orange, pink, purple or even show a six-rayed star if cut as a cabochon.

    The name “sapphire” can also apply to any corundum that’s not ruby, another corundum variety.

    Traditionally, sapphire symbolizes nobility, truth, sincerity, and faithfulness. It has decorated the robes of royalty and clergy members for centuries. Its extraordinary color is the standard against which other blue gems—from topaz to tanzanite—are measured. (source:

    August Birthstone: Peridot

    Found in lava, meteorites, and deep in the earth’s mantle, yellow-green PERIDOT is the extreme gem.

    The ancient Egyptians mined peridot on the Red Sea island of Zabargad, the source for many large fine peridots in the world’s museums. The Egyptians called it the “gem of the sun.” Today this gem is still prized for its restful yellowish green hues and long history.

    Most peridot formed deep inside the earth and was delivered to the surface by volcanoes. Some also came to earth in meteorites, but this extraterrestrial peridot is extremely rare, and not likely to be seen in a retail jewelry store.


    Weddings by Werkheiser

    Here at Werkheiser Jewelers, we know weddings… wedding jewelry that is!

    We love to create those special pieces of jewelry that will last for a lifetime! Recently, we had a newly married couple send us some pictures from their gorgeous wedding abroad. We custom designed the bride’s engagement ring and also helped the couple with the creation of matching wedding bands.

    Here are the pictures sent to us by  Sara & Andrej. Congratulations!

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